The world's smartest energy bar. Loaded with nootropic brain nutrients. To boost your mood and mental performance.
A daily dose of essential brain nutrition. In one delicious bar.
For enhanced mind + body energy and maximum brainpower.
Plant-based. High fibre. Under 200 calories. In 4 natural flavors.
Additional details
Reviews
4.5
Rated Excellent based on 50 reviews
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Performance Lab
This is one of the most effective supplements that works best for me and is the most cost effective that I have found. Customer service and support has been great!
Dawn B
Verified Customer
Performance Lab
This is one of the most effective supplements that works best for me and is the most cost effective that I have found. Customer service and support has been great!
Dawn B
Verified Customer
Performance Lab
This is one of the most effective supplements that works best for me and is the most cost effective that I have found. Customer service and support has been great!
Dawn B
Verified Customer
Performance Lab
This is one of the most effective supplements that works best for me and is the most cost effective that I have found. Customer service and support has been great!
Dawn B
Verified Customer
The bar your brain would choose.
Nu:tropic® bars are made with Nature's most potent brain nutrients. Produced to the highest quality clean label standards. To deliver health, wellbeing, and performance benefits like no other energy bar.
Your brain functions best when you feed it the fuel it needs. And you only get out what you put in.
So we've loaded Nutropic® with complex carbs, healthy fats, protein and fibre. Plus, foundational brain nutrients.
Delivering sustained mind + body energy. For maximum daily brainpower.
Gluten and caffeine free. In 4 delicious natural flavors. With nothing artificial, ever.
Norwegian black oats
40% richer in essential fatty acids.
Potent, pure, Omega-3s
Sustainably sourced from microalgae.
Clean, safe phosphatidylserine.
From sunflower seeds.
Gut healthy prebiotic fibre
Because healthy gut, healthy brain.
Nutropic® bars make it easy to deliver an instant hit of nutrition your brain will love.
A daily Nutropic® bar will boost your mood and raise your game. Supporting sharper focus and quick-thinking. Improved memory and verbal fluidity. Confidence, clarity, and mood.
Sustained energy
Nootropic brainpower
Mood + performance
4 natural flavors
High fibre, low sugar
Under 200 calories
“Fab product...”
“The flavors and texture were great. All 4 bars had just the right level of sweetness - unlike other snacks, which are off-the-scale sugar-laden.”
– Sarah Pursey, Editor. Food & Beverage Networker
Find your flavor.
Nutropic comes in 4 delicious natural flavors.
Apple + Cinnamon
Raisin + Almond
Salted Caramel
Maple + Pecan
Try all 4 today.
You can sample all 4 flavors in a Taster Pack.
Nourish your senses with the world's best tasting brain food.
Nutropic® is the world's most user-friendly brain food.
Allowing you to take your 'A' game with you, wherever you go.
Enjoy one at breakfast, lunch, dinner. And anytime in between.
Ingredients & benefits.
Nutropic® bars are tray-baked in small batches so they taste homemade. From premium quality plant-based ingredients. With nothing artificial. Ever.
Your brain consumes ~20% of your body's energy. With its primary and preferred fuel being carbohydrate.
Oats are one of nature's most potent sources of complex carbohydrate - that's the 'good' kinda carbs.
Delivering sustained mental energy. Plus, healthy fats, protein, and fibre.
Grown in Norway's pristine natural environment, our black oats are 40% richer in essential fatty acids than regular oats.
We think they taste better, too.
DHA is an Omega-3 Essential Fatty Acid. Comprising up to 20% of the total Fatty Acid found in the brain.
Your body does not produce DHA, you must consume it through your diet1.
Our DHA is sourced directly from microalgae. We literally go where the fish go to satisfy their own DHA requirement.
Cutting out the middle fish means there is no compromise on purity, potency or sustainability.
Phosphatidylserine (PS) is a lesser known but crucially important nutrient. A key building block for your brain's billions of cells.
PS is most concentrated in the brain where it represents ~15% of the total Phospholipid Fatty Acid pool4.
Supplemental PS is absorbed efficiently across the blood-brain barrier. And combining PS-DHA has been shown to significantly enhance cognitive function2,3.
We source our PS from sunflower seeds originating in Europe.
Choline is one of the most important nutrients for optimal cognitive function.
Like DHA, Choline is an essential brain nutrient that cannot be produced in the amount needed for human requirements6. It must be consumed through diet.
Our clean, bioavailable choline is produced with advanced NutriGenesis® nutrition technology. Based on Nobel prize-winning research.
Adequate daily intake of key vitamins and minerals is foundational to optimal brain health and performance. But most of us simply don't get enough from our diets.
Nutropic® bars are packed with vitamins and minerals as clean, bioavailable NutriGenesis®. Including essentials: D3, B12, and magnesium7-16.
Science shows a strong correlation between gut health and brain health. Scientists in-the-know often refer to the gut as our 'second brain'.
Prebiotic fibre intake is essential for a healthy gut. Effectively feeding friendly bacteria in your gut. Helping to support a flourishing microflora and aiding digestion.
We use high-quality prebiotic fibre from chicory root originating in Europe.
Clean label.
Pure and potent
Each bar is packed with healthy carbs, fats, protein & prebiotic fibre. Clean, bioavailable vitamins & minerals. And advanced form essential brain nutrients.
All dosages shown
We display all ingredient forms on the label. There are no proprietary blends (hiding dosages). So you know precisely what you are putting into your body.
Planet Friendly
Nutropic® bars are 100% plant-based (vegan certified) made from sustainably sourced ingredients. And packed and shipped in recyclable material.
The world's best tasting brain food.
Your brain is hungry. Requiring around 20% of your daily calories to function efficiently.
We all know the foods we should eat for optimal brain health...
Oily fish, seeds, nuts, berries, turmeric, leafy greens, soy. And some others.
But not all fit in with everybody's tastes and lifestyles.
Especially if you are always busy, on the go. Working hard and playing harder.
Nutropic® is fast, functional brain food.
Ultraclean. Ultraconvenient. In 4 delicious natural flavors.
“Super smart idea...”
“This takes energy bars to a new level. The smartest thing to happen to fast food in a generation. Full of key brain nutrients and they taste awesome!”
– Nelson Dellis. 5-time USA Memory Champion.
Experience the world's smartest energy bar.
FAQs
We get it. They're pretty irresistible, right? Well, relax - it is perfectly safe to eat multiple bars in one day.
Nutropic® is the world's smartest snack. Each bar is packed with high quality ingredients and science-backed brain nutrients. Designed to boost performance and unlock your true potential.
Nutropic® blends research-led dosages of functional ingredients in a base of complex carbs, prebiotic fibre and healthy fats. Feeding your brain everything it wants - and nothing it doesn't.
Nutropic® bars are naturally gluten-free.
No. We cannot recommend Nutropic® for children under 18 or women that are pregnant or breastfeeding. Although they are 100% natural, they contain vitamins and minerals that are not tailored for these groups.
Yes, Nu:tropic bars are 100% vegan.
Smart science says we eat much more protein than we actually need. So we've formulated Nutropic® to fuel the brain - with complex carbs being the preferred energy source.
Our bars are produced in a facility that handles nuts and some flavours contain tree nuts.
Anywhere. Anytime. Enjoy Nutropic® at breakfast, lunch or dinner time. And anytime in between.
Nutropic® is formulated and manufactured in the U.K.
Not yet - you can only buy Nutropic® online at www.nutropic.com
Nutropic®. From the word nootropic. 'Nu' represents the reinvention of nootropics as food. And nu:tropic is easier to say.
Duttaroy AK. Special issue "maternal DHA impact on child neurodevelopment." Nutrients. 2021;13(7).
Richter Y, Herzog Y, Cohen T, Steinhart Y. The effect of phosphatidylserine-containing omega-3 fatty acids on memory abilities in subjects with subjective memory complaints: a pilot study. Clin Interv Aging. 2010;5(0):313-6.
Baumeister J, Barthel T, Geiss KR, Weiss M. Influence of phosphatidylserine on cognitive performance and cortical activity after induced stress. Nutr Neurosci. 2008;11(3):103-10.
Mun JG, Legette LL, Ikonte CJ, Mitmesser SH. Choline and DHA in maternal and infant nutrition: Synergistic implications in brain and eye health. Nutrients. 2019;11(5).
Derbyshire E. Could we be overlooking a potential choline crisis in the United Kingdom? BMJ Nutr Prev Heal. 2019;2(2):86-9.
Razzaque MS. Magnesium: Are we consuming enough? Nutrients. 2018;10(12):1-8.
Uysal N, Kizildag S, Yuce Z, Guvendi G, Kandis S, Koc B, et al. Timeline (Bioavailability) of Magnesium Compounds in Hours: Which Magnesium Compound Works Best? Biol Trace Elem Res. 2019;187(1):128-36.
de Baaij JHF, Hoenderop JGJ, Bindels RJM. Magnesium in man: Implications for health and disease. Physiol Rev. 2015;95(1):1-46.
Al Alawi AM, Majoni SW, Falhammar H. Magnesium and Human Health: Perspectives and Research Directions. Int J Endocrinol. 2018;2018.
Slutsky I, Abumaria N, Wu LJ, Huang C, Zhang L, Li B, et al. Enhancement of Learning and Memory by Elevating Brain Magnesium. Neuron [Internet]. 2010;65(2):165-77. Available from: http://dx.doi.org/10.1016/j.neuron.2009.12.026.
W. X, J. Y, Y. S, Q. W. The Effect of Magnesium Deficiency on Neurological Disorders: A Narrative Review Article. Iran J Public Health [Internet]. 2019;48(3 PG-379-387):379-87. Available from: NS -
Volpe SL. Magnesium and the Athlete. Curr Sports Med Rep. 2015;14(4):279-83.
Swaminathan R. Magnesium metabolism and its disorders. Clin Biochem Rev [Internet]. 2003 May;24(2):47-66. Available from: https://pubmed.ncbi.nlm.nih.gov/18568054
Pettersen JA. Vitamin D and executive functioning: Are higher levels better? J Clin Exp Neuropsychol. 2016;38(4):467-77.
Roth HJ, Schmidt-Gayk H, Weber H, Niederau C. Accuracy and clinical implications of seven 25-hydroxyvitamin D methods compared with liquid chromatography-tandem mass spectrometry as a reference. Ann Clin Biochem. 2008;45(2):153-9.
Shaw NJ, Pal BR. Vitamin D deficiency in UK Asian families: Activating a new concern. Arch Dis Child. 2002;86(3):147-9.
Derbyshire E. Micronutrient Intakes of British Adults Across Mid-Life: A Secondary Analysis of the UK National Diet and Nutrition Survey. Front Nutr. 2018;5(July):1-9.
Nutrition Information
Serving size: 1 bar (45g)
Servings Per Container: 4
Ingredients: Norwegian Black Oats, Raisins, Almonds, Golden Flaxseed, Date Paste & Syrup, Chicory Syrup, Coconut Oil, Omega DHA (from algae), Phosphatidylserine, Choline, Magnesium, Vitamins (D3, K2, B2, B3, B6, B12, Folate), Rapeseed Oil, Cinnamon, Himalayan Salt and Natural Flavors.
Contains: Tree nuts (coconut, almonds)
Free from: Gluten. No artificial colors, flavors, sweeteners or preservatives
NO ARTIFICIAL SWEETENERS
GLUTEN FREE
NO ARTIFICIAL PRESERVATIVES
NO ARTIFICIAL COLOURS OR FLAVOURS
SOY FREE
NON GMO
CAFFEINE FREE
SYNTHETIC ADDITIVE FREE
non irradiated
Serving size: 1 bar (45g)
Servings Per Container: 4
Amount Per Serving
Calories: 175
% Daily Value*
Total Fat 9g
12%
Saturated Fat 4g
20%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 0mg
0%
Total Carbohydrate 18g
7%
Dietary Fiber 2g
7%
Total Sugars 7g
Includes 0g Added Sugars
0%
Protein 3g
6%
Vitamins and Minerals
% Daily Value*
Vitamin D 2.5mcg
13%
Calcium 0mg
0%
Iron 0mg
0%
Potassium 0mg
0%
Vitamin K
8%
Riboflavin
38%
Niacin
25%
Vitamin B6
21%
Folate
13%
Vitamin B12
42%
Magnesium
23%
DHA (from algae) 150mg
Phosphatidylserine (from sunflower) 100mg
Choline 100mg
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
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